Saboor’s inspiration came from his desire to find a healthy, nutritious snack for his father who suffers from diabetes. Stats from Canadian Diabetes Association shows that 29% or 3.4 million Canadians are currently living with diabetes which cost the country $14 billion per year. These numbers are expected to grow to 33% or 5 million Canadians by 2025 and cost the country $17.5 billion per year.
Research done by CBC News shows that refined sugar consumption has a direct relationship with rise in obesity, diabetes, and heart disease.
After reviewing the stats, Saboor had the idea to bring a mulberry based product from his home country of Afghanistan to the Western Market. Legend has it when the Soviets invaded Afghanistan in late 1970’s, the freedom fighters used to take the base of the bites along with water up to the Afghan mountains to replenish their energy while staying in the caves of the Afghan Mountain for weeks on fighting the Soviets.
Our mulberry bites are made with non-gmo dried mulberries, almonds, walnuts, chia seeds, flax seeds, hemp hearts, pumpkin seeds, and a hint of dark chocolate, coconut, and match green tea.
Dr Josh Axe, who is a certified Doctor of natural medicine, Doctor of Chiropractic and clinical nutritionist, considers mulberries as a superfood because of their high content of antioxidants, fibres, vitamins, as well as minerals.